In honor of Earth Day on April 22nd, take this opportunity to reevaluate your marketing campaigns and practices to ensure you’re doing the best you can to go green with your campaigns.

At the core of marketing is the idea that you need to get your message or product in front of as many people as possible who are considered qualified potential buyers. With each generation comes a new idea or a new way of doing business.

We may not be able to do team building in-person, but there are still various ways to ensure your bonds come out stronger than ever.

If a marketing campaign goes out to the world and you didn’t track it, does it make an impact? Maybe, but you’d never know it.